Product Manifesto
Product Management’s Guiding Star
This manifesto is:
The first of its kind, by and for Product People.
A reflection of the collective input from Product People of diverse backgrounds.
A set of actionable principles that speak to the urgent real-life questions and challenges we face every day.
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Meet the working group
Mayank Yadav
Product Lead
Ashok Bania
VP of Product
Felix Watson Jr
Product Leader
Victoria Ku
Product Lead
Sparsh Agarwal
Former Principal Product Manager
Harbani Malhotra
Director of Product
Soumeya Benghanem
Executive Product Manager
Shilpa Vir
Top Instructor & Product Lead
Andrew Nguyen
Director of Product
Carlos González De Villaumbrosia
Founder & CEO
How the Product Manifesto was created
Discovery
We began with the hypothesis that Product Managers today need an up-to-date, unifying set of principles, and started conducting research into this idea.
Community
At a very early stage, we opened the door to the wider product community so PMs of diverse backgrounds could contribute their ideas and suggestions.
Working
Members of the working group were decided. Working as PMs, they set about defining the main challenges faced by Product People today.
Production
After the problems are defined, it’s time to start thinking about the solution. Actionable advice was distilled covering the entire product creation process.
Feedback
An earlier version of the Product Manifesto was soft-launched to this community, with feedback gathered through a survey.
Launch
The Product Manifesto is now ready for the world, and we commit to uphold its principles.