Gabriela Araujo

A guide to seven key skills that digital marketing managers have—and why Product Managers can benefit from learning them.

It’s often said that looking for a job can be a full-time job! Interviewing can be particularly tough, especially when you’re transitioning into product from a different industry. Our guest writer, a superstar PM, has seen it all though and he’s here to help – read on for his 10 pro tips to set you up for success!

Did you know you can use Objectives and Key Results (OKRs) to build OKR-driven Product Roadmaps? Decide what to build and prioritize requests through this goal-based system.

An interview with Jim Kalbach, author of The Jobs to Be Done Playbook. Learn what JTBD is about!

Do user research before jumping to any big conclusions about your solution. This product validation not only saves you resources in the long run, but also helps you feel confident about the products you put out!

Product Leader Randy Edgar has done hundreds of job interviews and has worked at companies like Uber and Google. Here are his tips on how to ace your Product Management interview.

Table of Contents Online Mortgage Lead Gen Flow Overview 3 Tactics to Test Your Product Idea1. A/B testing2. Personalization3. Predictive PersonalizationPersonalization ExamplesSummary Having a product idea is great… But how do we know if the problem we are trying to solve actually exists? Learn the ways you can do this! 

Table of Contents Metrics Interview Question #1: “What metrics would you use to measure the success of a new feature?“Metrics Interview Question #2: AcquisitionMetrics Interview Question #3: ActivationMetrics Interview Question #4: RetentionMetrics Interview Question #5: ReferralMetrics Interview Question #6: Revenue You should always be ready for the metrics interview question. Just think of this situation. […]

Table of Contents Meet Meng JiangWhat is the Role of a Product Manager?What Makes a Good Product Manager?International MarketsHow to Approach International Markets? Being successful in the International Market requires understanding the local customers and the local ecosystem. Learn what you need to know!

Table of Contents CommunicationUnderstandingValueTimingTech-KnowledgyRapportThe Future As teachers in product management, we get a lot of questions from aspiring and even current product managers. One of the questions we get the most is, “Should a Product Manager know how to code?” There are multiple ways and variations to answer this question from what languages are highly […]

Table of Contents Step #1: Learn to think like a product managerStep #2: Start networkingStep #3: Build and ship a side projectStep #4: Learn how to be influential#1: Have a good attitude#2: Show gratitude and empathy#3: Foster discussionStep #5: Start your job outreach#1: Revamp your LinkedIn profile#2: Find companies that are hiring Product Managers#3: Skip […]

This week our #AskMeAnything session welcomed Dhaval Shah, Head of Product at Sysdig.